His most recent video to feature cars was Nikes. The mastermind behind the video is director Tyrone Lebon. On the rare occasions that Frank Ocean releases music videos to accompany his music they seem to be a form of art in itself left to be interpreted by the viewer.

Frank announced his debut album Channel Orange by uploading the video below, featuring a BMW E39 Touring, to his Tumblr. Frank supposedly had 5 E30s built for a tour by Castro Motorsports, 'one of them being a fire orange one, another being an alpine white one, a third being the one with the Nike checks on the door panels, a fourth being the real life version of the RC E30 M3 in the “Boys Don’t Cry” Magazine, and one other that is unknown.' It is also known that Castro Motorsports built three E46s for Frank as well.įollowing the success of nostalgia, ULTRA.

It seems like Frank Ocean has achieved this goal at least 5 times. 'Got bimmers on bimmers on bimmers on bimmers on bimmers on bimmers'įor many it is one of their life goals to own their dream car. I was the kid who had a bunch of car posters and girls in bikinis, all over my wall in middle school.'įor a brief history on the E30 and it's impacts on pop culture be sure to check out our E30 blog post. He explains the meaning of the title of his album in an interview with Complex Magazine, 'It’s a longing for the past.” When asked about the album cover he said, 'When I did the artwork after we mastered it, I was feeling the same thing. We spend so much time with our cars that it is almost inevitable that it'll become a setting in which many core memories will be made, both by ourselves and with loved ones. As a result our cars become a source of nostalgia.įrank Ocean seeks to highlight this through his cover for his 2011 mixtape nostalgia, ULTRA. which features a bright orange BMW E30 M3. as set pieces in which many of his most memorable life experiences take place.' For many of you reading this the connection we have with a car is deeper than a materialistic love. 'Cars are deeply ingrained into Frank Ocean's being. For example, in his song White Ferrari, Ocean outlines a scene describing the end of a car ride with a significant other in his past as a metaphor for the end of their relationship. On the other hand, Ocean often mentions cars and the act of driving as metaphors and storytelling devices. In music today cars are typically mentioned as status and economic symbols. In the opening letter of his Boys Don't Cry magazine Frank Ocean writes, “How much of my life has happened inside of a car? I wonder if the odds are that I’ll die in one.” While it is bleak, it speaks volumes on Frank Ocean’s obsession with car culture and how much of an impact cars have had on him.

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